“Influence”
has become an important word in all areas of business. No one likes to talk
about “sales” anymore, and the term “salesman” is more worn out than Wily
Loman. Today it’s all about influence, and being an “influencer” is cool.
The man who has most influenced the rise of influence is Robert Cialdini, an emeritus of psychology and marketing at Arizona State University. His 1984 book entitled Influence: The Psychology of Persuasion presents six principles whereby one person can influence (or even persuade!) another.
Right now, if you’re not already familiar with Cialdini ‘s work, allow me to strongly influence you in that direction. Based on rigorous scientific research, the six principles will be of great benefit no matter what your career happens to be. You may also find yourself thinking about how these principles have applications in other areas of life. This is great stuff!
Here are some links to explore:
No comments:
Post a Comment
What do you think?