I'm approached every day by client companies desperate to find and retain top talent. Almost always, the company is eloquent about what kind of person they're looking for. Some want only Ivy League graduates, others want people with "real world" experience -- but they have a clear picture of who they want and why.
That's great. It's a good start. The next step for my client is to look through the other end of that magic telescope and see what candidates want in them. What are the questions really great candidates are going to ask? What are the irresistibly enticing answers a client needs to have available?
Mahatma Gandhi was not really a businessman, but his most famous statement has profound applications in corporate life: "Be the change you want to see." Of course you want to hire the best, and the surest way to accomplish that is by being the best yourself.
And there's more to that than just offering a rich compensation package. Here's a very practical article on the questions you need to ask yourself in order to give candidates the answers they need to hear:
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